What is SEM?
Search Engine Marketing gives you best the position on the page and powerful demographic targeting. When doing Search Engine Marketing, Orange Cube works directly with Google using their tools to get you great marketing results.
SEM TARGET STRATEGIES
Use any or all of these targeting tools:
Show ads online to your target age group.
What time of the day is your customer most likely to convert?
Pick only the most productive day.
RADIUS AROUND AREA
Make sure to show ads to people who are close to you.
Focus on smart phones, desktops, or tablets.
Show ads to just men or women.
Target Zip Codes
Target people in a given area.
Target an entire topic, such as dogs or car repair.
Target some ethnic differences.
SEM VS. SEO?
SEARCH ENGINE OPTIMIZATION IS NOT A PAID ADVERTISEMENT. SEARCH ENGINE MARKETING IS A PAID ADVERTISEMENT.
Search Engine Marketing is a Pay Per Click (PPC) marketing service that is offered through Google. For each click on your ad, you pay Google a given amount of money. The cost per click is determined through an instant automated bidding process internally at Google. You set how much you would like to spend each day and Google does the rest.
HOW DOES SEM WORK?
Google has a hidden algorithm that looks at factors like page quality, content type, content value, and bid . All of these factors are taken into account when displaying your advertisement with Google.
Because you pay per click, there are some valid concerns; about fraud from competitors or mischief makers clicking on the ad many times, which costs you money. Google uses many security features to make sure that you are only playing for real people looking at your site.